- The Wall Street Journal•4 days ago
Facebook’s overstatement of one video viewing metric could undermine the highly optimistic assumptions underlying its valuation.
- American City Business Journals•4 days ago
Facebook has been inflating a key video viewing metric by up to 80 percent for the past two years, affecting how marketers made decisions on ad buys. The Menlo Park-based social media company recently disclosed on its “Advertiser Help Center” that its average user video-watch time was misleading because the company only factored in video views of more than three seconds. Facebook told ad-buying agency Publicis Media that its previous counting method overestimated the average time spent watching videos by 60 to 80 percent, according The Wall Street Journal .
- The Wall Street Journal•5 days ago
Ad buyers and marketers are upset with Facebook after learning the tech giant miscalculated the average time people spent watching video ads on its platform.