- Reuters•2 days ago
Consumer goods maker Reckitt Benckiser (RB.L) has ramped up its efforts to sell items such as condoms and vitamins online, aiming to capture new revenue streams as traditional markets get more competitive. As part of its drive, the group has established a new global "e-business unit" that Chief Executive Rakesh Kapoor says will help it deal better with customers like Amazon.com (AMZN.O), be present in marketplaces like those offered by Alibaba (BABA.N) and probe new areas such as cross-border e-commerce and direct-selling websites. "This is a material opportunity that we want to be in the front of the pack on," Kapoor said on Friday.
Reckitt Benckiser Group plcLSE
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