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(SAPE)


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  • The Wall Street Journal23 days ago

    Publicis Combines Razorfish and Sapient in Digital Revamp

    Advertising giant Publicis Groupe is revamping its digital agency structure and leadership amid a company-wide reorganization it announced last December.

  • Reuters2 years ago

    UPDATE 1-Publicis organic growth helped by currency effects

    A weak euro helped Publicis to report forecast-beating organic sales growth in the three months of 2015 and the advertising agency also enjoyed an initial boost from its recent acquisition of smaller peer Sapient. Organic revenue growth was 0.9 percent on sales of 2.1 billion euros ($2.25 billion) in the quarter compared with a year ago, the company said on Tuesday. The world's third-largest advertising agency, which competes with Britain's WPP and America's Omnicom, is trying to turn things around after a difficult 2014 in which its financial performance lagged rivals and its planned merger with Omnicom fell apart. "This is an encouraging start to the year," said Publicis Chief Executive Maurice Levy, who had previously warned investors that growth would pick up only in the second half.

  • Reuters2 years ago

    Publicis Q1 organic growth helped by currency effects

    Advertising agency Publicis posted forecast-beating organic sales growth in the first quarter helped by the weak euro and the contribution of its recent acquisition of smaller peer Sapient. Organic revenue growth was 0.8 percent on sales of 2.1 billion euro ($2.25 billion) in the quarter, the company said in a statement on Tuesday. Organic growth slowed from the 3.2 percent seen in the last quarter of 2014, but came in above analysts' forecasts for revenue to shrink by 0.5 percent or rise 0.5 percent. The world's third-largest advertising agency, which competes with Britain's WPP and America's Omnicom, is trying to turn things around after a difficult 2014 in which its financial performance dragged rivals and its much touted merger with Omnicom fell apart.