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  • American City Business Journalsyesterday

    Charlotte firm huddles up for national college football campaign

    At least one foolproof prediction for the upcoming college football season can be made right now: Charlotte marketing firm Signature Sports Group is heading to the College Football Playoff national championship game in January. The company is behind a promotional and advertising campaign launched this week for Eckrich, a line of smoked sausage and deli meats owned by Smithfield. Eckrich this season becomes an official sponsor of the College Football Playoff.

  • American City Business Journals8 days ago

    Eckrich expanding ties to college football at the championship level

    Eckrich, a Lisle, Illinois-based maker of smoked sausages and deli meats, said today it is deepening the company's marketing ties to college football, specifically the hugely-popular championship playoffs at season's end. Eckrich has inked a deal to become the official smoked sausage and deli meat sponsor of the 2017 College Football Playoff. As part of the deal, Eckrich is launching a Road to the National Championship sweepstakes, giving 14 fans of the game a chance to throw and win $1 million at some of the most prominent college football games during the upcoming football season.