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  • American City Business Journals2 months ago

    Charlotte firm huddles up for national college football campaign

    At least one foolproof prediction for the upcoming college football season can be made right now: Charlotte marketing firm Signature Sports Group is heading to the College Football Playoff national championship game in January. The company is behind a promotional and advertising campaign launched this week for Eckrich, a line of smoked sausage and deli meats owned by Smithfield. Eckrich this season becomes an official sponsor of the College Football Playoff.

  • American City Business Journals2 months ago

    Eckrich expanding ties to college football at the championship level

    Eckrich, a Lisle, Illinois-based maker of smoked sausages and deli meats, said today it is deepening the company's marketing ties to college football, specifically the hugely-popular championship playoffs at season's end. Eckrich has inked a deal to become the official smoked sausage and deli meat sponsor of the 2017 College Football Playoff. As part of the deal, Eckrich is launching a Road to the National Championship sweepstakes, giving 14 fans of the game a chance to throw and win $1 million at some of the most prominent college football games during the upcoming football season.

  • American City Business Journals8 months ago

    Armour revisits its past to honor moms — and it's not even Mother's Day yet

    Add Armour, the Lisle-based unit of meat products company Smithfield Foods, to those brands mining their past in hopes of newfound advertising success. In this instance, Armour, with the help of ad agency of record Jacobs Agency Chicago, has repurposed an iconic jingle first introduced in 1967 that subsequently aired for many years on both radio and television. Noted Chuck Gitkin, senior vice president of marketing for Smithfield Foods: "Today's moms are busier than ever.