|Bid||325.33 x 100|
|Ask||325.93 x 100|
|Day's Range||316.31 - 325.49|
|52 Week Range||178.19 - 327.66|
|PE Ratio (TTM)||-68.18|
|Dividend & Yield||N/A (N/A)|
|1y Target Est||N/A|
Hackett, a former furniture executive, spent the past year running Ford Smart Mobility, a new venture designed to prepare for a future of empty driveways and bustling, pay-as-you-go robo-cars. Does his sudden promotion mean the machines are taking over faster than expected, and that Ford must change direction in a hurry, or is the 104-year-old auto maker just playing for some Silicon Valley buzz, now that it has been passed in market value by profitless Tesla (TSLA)? Consider a third possibility: that Ford (F) has run the numbers on the future of mobility-as-a-service, and likes what it sees.
The Tesla CEO has forged past many, many setbacks throughout the years.
Perhaps no stock has had more hype in the last five months than Tesla. Most of the excitement is wrapped up in the company’s soon-to-launch Model 3, the mass-market Tesla with a starting price of $35,000. Meanwhile, there’s no better contrast to Tesla than Ford, which has struggled to break from its traditional past.