- Reuters•13 days ago
An Indian media group has launched a Spanish language Bollywood channel in the United States, in a bid to woo Hispanic audiences with the drama, and elaborate song and dance sequences of the Indian silver screen. Zee Entertainment Enterprises' Zee Mundo channel, the first such venture by an Indian company in the United States, will showcase Indian content that Hispanic communities can empathise with, the company said late on Tuesday. "We are confident that Zee Mundo's programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences," Amit Goenka, head of Zee's international broadcast unit, said in a statement.
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Zee Entertainment Enterprises Limited (ZEEL.NS)
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