- American City Business Journals•7 months ago
2015 was a transformative year for Winston-Salem-based Reynolds American Inc. In June, the company (RAI) finalized its highly anticipated $27.4 billion merger with Greensboro rival Lorillard, a move that significantly changed the tobacco industry. The deal gave Reynolds a stronger competitive position against No. 1 player Altria, the maker of Marlboro cigarettes. Reynolds got Lorillard's popular Newport brand to complement its already robust portfolio, which included the Camel, Pall Mall and Natural American Spirit brands, as well as Grizzly smokeless tobacco and the Vuse electronic cigarette.
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