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SAN MATEO, Calif., April 18, 2017 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement marketing software and solutions, is announcing the 2017 winners of its annual Revvie Awards. The awards highlight the most effective Marketo customers, partners, and individual marketers who found innovative ways to engage their key audiences and drive strong, measurable success for their organizations. Recipients will be honored next week during the Marketing Nation Summit 2017 at Moscone West in San Francisco.
SAN FRANCISCO, Sept. 13, 2016 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials for ABM success natively within a single, proven marketing automation platform. "While marketing and sales teams have long been doing account targeting, the technology hasn't been available to reach and engage accounts – and the decision makers within them – in a coordinated, scalable way from one place," said Chandar Pattabhiram, CMO, Marketo.
Higher company valuations and lenders wary of risky investments are pushing private equity firms to increase the size of equity contributions, or checks, for leveraged buyouts near historic highs in the face of fierce competition from cash-rich corporate buyers. Leveraged buyouts allow investment firms to make large-sized acquisitions by using a more significant percentage of debt compared to the capital they put in. With a larger equity check, private equity sponsors commit more money, which reduces the risk for debt holders but is less profitable for the sponsor.