7:34 am Post Holdings to Acquire MOM Brands
Competition in the cereal aisle could soon be heating up following today's announcement from Post Holdings (POST 41.44) that it has agreed to acquire privately-held MOM Brands Company for $1.15 on a cash-free, debt-free basis.
Mom Brands, founded in 1919, is a leader in the ready to eat ("RTE") cereal value segment. Some of its leading brands include Malt-O-Meal, Golden Puffs, and Better Oats.
The acquisition of MOM Brands, Post Holdings said, will create the third largest provider of RTE cereal with a combined dollar share of …More