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Yahoo, Google in Talks Over Ad Deal

Posted Apr 09, 2008 03:34pm EDT by Tech Ticker in Investing, Internet, Venture Capital, M and A, IPOs

From The Wall Street Journal, April 9, 2008:

Yahoo is in advanced discussions to carry search advertising from Google as part of a test they could announce as early as Wednesday, WSJ reports, citing people familiar with the matter.

The two firms have been discussing such an arrangement as part of Yahoo's pursuit of alternatives to Microsoft's unsolicited acquisition offer, according to the WSJ.

For more details, see the full WSJ story.

20 Comments

you
emploicuisinier - Wednesday April 09, 2008 03:47PM EDT

What madness the reek of despiration what a way to undermine your own company

Yahoo! Finance User
Yahoo! Finance User - Wednesday April 09, 2008 03:50PM EDT

Last move to force Microsoft to raise its bid ?

Yahoo! Finance User
Yahoo! Finance User - Wednesday April 09, 2008 03:50PM EDT

Last move to force Microsoft to raise its bid ?

Christopher L
Christopher L - Wednesday April 09, 2008 04:02PM EDT

As a regular Yahoo visitor, I enjoy their content and would like to see them remain independent of Microsoft. I personally would rather see a bid from Google. Keep the portal aspects of Yahoo, and get rid of the Yahoo search engine which is vastly inferior to Google's. Trim the fat from Yahoo to lower operating costs, and you've got a winning combination.

you
Pam K - Wednesday April 09, 2008 04:08PM EDT

Oh, Jerry...what you won't do to keep Bill away from your store! Google will use you as a pawn and then kick you to the curb when they're done. Google doesn't need you, Jerry, but they can smell the desperation in your voice.

you
Yahoo! Finance User - Wednesday April 09, 2008 04:08PM EDT

sorry softy,you lose

JJ
JJ - Wednesday April 09, 2008 04:19PM EDT

WOW

you
Jeffrey T - Wednesday April 09, 2008 04:20PM EDT

Microsoft is pretty determined to get Yahoo at their price so this won't work.

you
Yahoo! Finance User - Wednesday April 09, 2008 04:21PM EDT

Appears to be a case of Jerry Yang's ego being bigger than his brain.

you
levy_dror - Wednesday April 09, 2008 04:33PM EDT

wonderful solution

Christopher L
Christopher L - Wednesday April 09, 2008 04:34PM EDT

Pam K. Wouldn't they hear the desperation in his voice, not smell it?

you
Yahoo! Finance User - Wednesday April 09, 2008 04:42PM EDT

I'd like to see Microsoft buy 15% of Yahoo stock and trigger the poison pill just for fun.

you
lio24ca - Wednesday April 09, 2008 04:47PM EDT

44.6 billions is more than enough for Yahoo. They wont get a better offer

you
Yahoo! Finance User - Wednesday April 09, 2008 04:48PM EDT

Do all the Yahoo employees involved in their search engine get laid off? Great plan, Jerry! Screw your shareholders and your employees at the same time.

you
pnsoj - Wednesday April 09, 2008 04:56PM EDT

bravo christopher l .... and bravo yahoo and all its yahooness.... stand your ground. when it comes to the web google and yahoo still have a spirit that microsoft doesn't and can't and maybe never will understand. run, run from the big ugly power junkie!! yahoooooooooooo!

you
Yahoo! Finance User - Wednesday April 09, 2008 05:02PM EDT

Oh boy! More places for click fraud.

you
Yahoo! Finance User - Wednesday April 09, 2008 05:03PM EDT

It's not the charts. It's the exeptional value that Yahoo represent - not for the market generally - but for Microsoft specifically. Yahoo is the only chance for Microsoft to try to establish their brand on the Internet. They have tried it on their own - but they just could not do it. There is really no other Internet company like Yahoo - it's simply priceless for Microsoft. If they can't get Yahoo, they get stuck in their pre-Internet role, which is a slow death sentence. Microsoft, Ballmer clearly knows that this is not just an other takeover. It's a life and death match to for Microsoft. It's their only ticket to try to get into the future, since they have not been able to do it on their own. That's why traditional charts, evaluations, etc. don't really matter in this case: yahoo is basically priceless for Microsoft.

you
Yahoo! Finance User - Wednesday April 09, 2008 05:05PM EDT

It's not the charts. It's the exeptional value that Yahoo represent - not for the market generally - but for Microsoft specifically. Yahoo is the only chance for Microsoft to try to establish their brand on the Internet. They have tried it on their own - but they just could not do it. There is really no other Internet company like Yahoo - it's simply priceless for Microsoft. If they can't get Yahoo, they get stuck in their pre-Internet role, which is a slow death sentence. Microsoft, Ballmer clearly knows that this is not just an other takeover. It's a life and death match to for Microsoft. It's their only ticket to try to get into the future, since they have not been able to do it on their own. That's why traditional charts, evaluations, etc. don't really matter in this case: yahoo is basically priceless for Microsoft.

you
a22brandon - Wednesday April 09, 2008 05:07PM EDT

Mr. Common Sense here. Jerry, Jerry, Jerry Think of your associates and shareholders. Take the Microsoft offer for the good of Yahoo. Then check into a local hospital for a MRI Brain scan. Tommie Boy

you
emploicuisinier - Thursday April 10, 2008 06:38AM EDT

what till the earnings reports for the first q i see microsoft match ests yahoo down on est slightly and google will be way down,around 20% on est this q, there pay per click is just not that great there cpc rate is bad and getting worse every passing day. to much room for fraud ads. microsoft will be a winner in this situation

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