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What eTailers Should Be Doing this Holiday Season
Posted Dec 04, 2008 04:04pm EST by Sarah Lacy in Investing, Internet, RecessionHere's a hint: It's not just discounts and free shipping. Or at least that's the advice of my guest today Charlene Li of market research firm Altimeter Group. She wants shopping to be social again, whether you're online -- or waiting in a real line, as Li did on Black Friday. And for that to happen eCommerce companies are going to have to do something they haven't done in a long time: Innovate.
More tough eTailing love from Li and me-- two online shopping addicts-- on the clip.
8 Comments
Marc - Thursday December 04, 2008 04:37PM EST
It's hard to take her seriously when she looks so ridiculous.
NONE GIVEN - Thursday December 04, 2008 05:38PM EST
you people are so superficial and so shallow. charlene wants it to be social, because she is lonely.
Yahoo! Finance User - Thursday December 04, 2008 05:39PM EST
we wont need market researchers in the future. get with the program people
siroptimistic - Thursday December 04, 2008 06:35PM EST
I agree with the idea that shopping should be more of a social experience, but shoppers have to change their attitude and become more willing to socialize. For most people, shopping is a solitary experience. Few shoppers bother to make the effort to start a conversation with another shopper. Shopping at the supermarket or at the mall, for example, should be an ideal place for men and women to meet. Sadly it is not.
Yahoo! Finance User - Thursday December 04, 2008 08:19PM EST
The long-lost Seinfeld Puffy Shirt!
ABRAHAM - Friday December 05, 2008 12:00AM EST
Heres a great way to save. Buy all major gift cards at a large discount. see it at abcgiftcardscom
judgethis - Saturday December 06, 2008 01:44AM EST
uh huh, right, ok, yeah, right, right, uh huh, right, uh huh, right, right
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Todd - Thursday December 04, 2008 04:29PM EST
After this interview, Sarah went off to fight in the revolutionary war. Such a beautiful woman with such strange style sometimes.