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What eTailers Should Be Doing this Holiday Season

Posted Dec 04, 2008 04:04pm EST by Sarah Lacy in Investing, Internet, Recession
Related: ^ixic, amzn, ebay, cbs, rsh

Here's a hint: It's not just discounts and free shipping. Or at least that's the advice of my guest today Charlene Li of market research firm Altimeter Group. She wants shopping to be social again, whether you're online -- or waiting in a real line, as Li did on Black Friday. And for that to happen eCommerce companies are going to have to do something they haven't done in a long time: Innovate.

More tough eTailing love from Li and me-- two online shopping addicts-- on the clip.

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