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Google in 2009: A $500 Stock Price and Powerful New Rival?

Posted Jan 08, 2009 04:26pm EST by Sarah Lacy in Investing, Internet, Media, Products and Trends

2008 was a brutal year for Google investors, with the stock price roughly cut in half. According to Standard & Poor’s Equity Research Analyst Scott Kessler, 2009 should be much, much kinder. Kessler was one of the lone analysts with a "sell" rating on Google while it traded at the frothiest valuations, but now he’s a bull, expecting a $500 price target in twelve months.

But to get there, Google will have to make good on its new mobile strategy—and that means taking on a powerful new rival: Apple. If nothing else, this will lead to tense boardroom dynamics for the iPhone maker, since Google chief executive Eric Schmidt sits on Apple’s board. We explore the fact, fiction, and repercussions of this powerful frenemy duo in this segment.

 

54 Comments

Kenneth
Kenneth - Thursday January 08, 2009 05:36PM EST

Have you ever had the feeling that apple would take over the world? Cellphones, laptops, search engine, computers, mp3's, I think that we should get to the core of the issue and get information. HA-HA!

AceF
AceF - Thursday January 08, 2009 05:39PM EST

Google isnt a Software company.. never has been, never will be... Its all advertising!!! And in every recession advertising fall big time. Their so called overhyped office products, debunked auction (Fruggle) and host of other "products" has lead to nowhere. Most of their so called products infact were puchased from other companies. So there isnt much to howl about when it comes to Google. They call themself a software company, because no one would trust them if they called themself a "marketing company". Would you trust a marketing company (ie snake oil salesman)... At least Apple is making some in roads back into Corporate America where the money is with their servers and software.

William S
William S - Thursday January 08, 2009 05:45PM EST

Taopraxis, thank you for joining the growing list of people who have finally seen the light. It is interesting that some fool at S&P would say buy google----for what? Is google going to share it's profits with you if you own shares? Or are they just going to give you a worthless IOU int the form of worthless "growth". When will the rest of society wake up and realize that "growth" means "growth for executive salaries". Why anybody would invest in a company that does not pay at least a 10% dividend yield is beyond me. Growth is the biggest lie Wall Street has, and it still amazes me that there are so many idiots out there that buy into the whole mess. The bottom line is the media and their corrupt executive friends have destroyed our capital system with lies and false promises. The ONLY chance our free markets have to survive in the future is if more smart people like taopraxis come on board and stop investing our the U.S. Ponzi Scheme. Want to take back your country? 1) Don't invest in the U.S. Stock Market.....it is a Ponzi Scheme. 2) Buy as few products from U.S. companies as possible. We need to root out the greed and corrupt leaders in this country and the only way to do it is to hit them in the pocketbook. 3) Educate your neighbors about how grossly overvalued the U.S. Stock Market Ponzi Scheme is. 4) Don't support companies like Google that seek to control what you see and think and who use privileged information to influence elections, etc. We are living in desparate times because power is being concentrated in the media elites hands.

ARTHUR CODY JARRETT
ARTHUR CODY JARRETT - Thursday January 08, 2009 05:45PM EST

CASH IS KING, AND PRESIOUS METALS, FOR THE NEXT 4 YEARS. DEPRESSION CHILD.

Yahoo! Finance User
Yahoo! Finance User - Thursday January 08, 2009 05:46PM EST

+,-,-,-,++,-,-,-,-,+++,-,-,-,-,-,-,-,-,-, 2009 ?

stephent
stephent - Thursday January 08, 2009 05:54PM EST

Yeah...maybe GOOGLE up. Not to 500 though. More like GOOGLE 375.

jenny m
jenny m - Thursday January 08, 2009 05:58PM EST

i would buy lacy for 500

stephent
stephent - Thursday January 08, 2009 06:01PM EST

I bid 525 for Lacy

Yahoo! Finance User
Yahoo! Finance User - Thursday January 08, 2009 06:04PM EST

Google @ $200 by year end

taopraxis
taopraxis - Thursday January 08, 2009 06:11PM EST

I was posting about gold and mortgage fraud several years ago on Yahoo! I continued to trade, though, until the government botched the takeover of FNM, FRE, and LEH and bankrupted the financial system. I had some exposure to the crash, unfortunately, because I thought they would use the "power of the press" to reflate the stock market, given it was their only chance to avoid a global depression...I made a rare mistake. However, the government made a bigger one. Thet absolutely cannot fix this. Get ready.

Yahoo! Finance User
Yahoo! Finance User - Thursday January 08, 2009 06:29PM EST

You "think" Microsoft is desperate because they got the Verizon contract? What the heck are you high on?

Richard A
Richard A - Thursday January 08, 2009 06:33PM EST

Scott Kessler should wear sungalsses 24/7. That left eye thing is really creepy!

richard
richard - Thursday January 08, 2009 06:33PM EST

For those foolish people that think Google is a software or technology company, you need to go back to basic B school. Google is an advertising company, that uses technology. Google makes money by selling advertisements. There software sales make them a micro company, not a big company. Do you really think Google has ever been in a position to sell enough ads to justify a $300 price? Maybe a $25 price, but even that is speculative. Eventually Google will burst. Don't be there when it does. Google competes with MS only in their own minds. Nobody is rushing to switch from MS Office to Google products. And no one is going to switch any time soon - just costs too much in both time and conversion costs. It is every tech sales guy's dream that we all switch to online products so they can get us on a monthly subscription fee - time sharing all over again. Only naive people with more money than they know what to do with will buy into this scenario. Not likely during a depression.

Automan63
Automan63 - Thursday January 08, 2009 06:35PM EST

smile 4 u iv e been telling my wife for the last 5 years what ever they need to do to cut our retirement accounts down and how ever they can make us stay in the work force they will do.. sorry to say they did even more they ruined our childrens future to accomplish it.

EVILDAD
EVILDAD - Thursday January 08, 2009 06:45PM EST

Confucius says "Guys with glass eyes shouldn't throw stones.." Look at me when I'm talking to you.

Yahoo! Finance User
Yahoo! Finance User - Thursday January 08, 2009 08:34PM EST

google won't get to 500 dollars i promise u.....the chosen one says...the stock market will see all time low by mid - late february......it took 2 and half years to get to this point in history u know why? cuz of greeeeedy bastards who think only for themselves and the mortgage business who are greedy pricks that want to come up on hard working Americans...so it took 2 and half years to get here..it'll take 3 years to get out of this slump.

CK
CK - Thursday January 08, 2009 08:37PM EST

The biggest pyramid schemes in the world: The Corporation The Gov't Nuff said. What goes up must come down.

Fed up
Fed up - Thursday January 08, 2009 09:18PM EST

I no longer trust anything in the market. GOOG might go to 500 but it also might go to 125 and hover there for a long time.

Jeremy L
Jeremy L - Thursday January 08, 2009 09:21PM EST

I crunched the numbers on my blog - http://lichtman.ca/business/somebody-has-to-say-it $500 doesn't make any sense based purely on a mobile phone strategy.

Brandy
Brandy - Thursday January 08, 2009 09:24PM EST

Time will tell !!!

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