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Yahoo CEO: "We're Not a Search Company", Get Ready for Social, Mobile, Video

Posted May 27, 2009 10:06pm EDT by Aaron Task in Investing, Internet, Media, Newsmakers
Related: YHOO, MSFT, goog, nws, xlk, qqq, ^gspc

CARLSBAD, CALIF. -- “We’re not a search company.”

With that one sentence, Yahoo CEO Carol Bartz put to rest the identity question that has dogged the Internet giant for years.

In part II of my interview with Bartz, she lays out her strategic priorities: social, mobile, video.

One of the big themes at the AllThingsD Conference this year has been the inability of Web 2.0 leaders to monetize social networking.

Asked about that, Bartz says the key will be in integrating social with great content. But she resisted my suggestion that Yahoo could be a portal for social networking.

Bartz is focused on one key fact: Yahoo has 76% reach of the U.S. Internet audience. Her strategy is to keep those users happy.

Part 1: Yahoo CEO: Deal or No Deal, I Can Reignite Growth & Stock

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