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Microsoft's Real Problem: The Second Coming of Apple

Posted Jul 18, 2008 02:02pm EDT by Henry Blodget in Computers, Products and Trends

From Silicon Alley Insider, July 18, 2008:

As Microsoft (MSFT) continues to waste time and resources figuring out how to win a sideline game it has already lost--Internet media--its shareholders have bigger things to worry about. Namely, the future of the Windows and Office cash cows.

It has been so long since Microsoft had anything real to worry about in these businesses that it's easy to take their perpetual domination for granted. Don't.

We've written frequently about the cloud computing threat: Google, Yahoo, Amazon, and other web-based services companies offering functionality and apps for free that Microsoft currently charges a boatload for. Microsoft is aware of this threat and is moving to try to combat it. But if it smoothly navigates a technology paradigm shift of this magnitude, it will be one of the first dominant technology vendors in history to do so. (Think IBM's transition from mainframes, DEC, etc.)

The second major threat, however, comes from a company that Microsoft once left on the edge of death: Apple (In fact, Microsoft actually helped save Apple once, by becoming a shareholder, so it could demonstrate to regulators that it did, in fact, have a competitor. At the time, it didn't).

One-Third Of US PC Market Growth In Q2 Was Apple Macs

SAI's Dan Frommer recently noted a startling statistic: In personal computer sales in the US in Q2, Apple outgrew HP and Dell by a wide margin, continuing to regain market share it lost in the late 80s and early 90s. More surprisingly, Apple outgrew HP--the world's largest PC vendor--on a unit basis as well:

  • Apple (AAPL) shipped 1.4 million computers in the US during Q2, representing 8.5% market share and 38% year-over-year growth. Mac shipments grew 9 times faster than the overall U.S. PC market (4.2%) in Q2.
  • Q2 U.S. Mac sales grew by 386,000 computers year-over-year, handily beating No. 2 HP, which sold just 222,000 more computers in Q2 2008 (4.17 million total) than it did during Q2 2007 (3.94 million). Dell outsold HP and maintained its top U.S. market share; it shipped 5.25 million PCs last quarter, up 557,000 units/11.9% year-over-year, and representing 32% of the U.S. market. Meanwhile, HP (HPQ) maintained its no. 1 position worldwide

Looked at differently, the Big Three sold 1,165,000 more computers in the US in Q2 than they did last year...and Apple sold a third of these additional units. It is safe to say that the majority of these units won't be running Windows. It's also probably safe to say that most won't be running Excel, Word, or Outlook, either.

Apple's Rise Is Not Just About Steve Jobs: Microsoft's World Has Changed Forever

Is the return of Steve Jobs the only thing that has shifted the competitive landscape in favor of Apple? No. If Steve Jobs were Microsoft's only problem, the company would be fine. Steve Jobs is actually less important to the second coming of Apple's Mac business than the decline of the Windows hegemony.

Five years ago, with the exception of a handful of niche markets (academia, graphic design), it would have been inconceivable for a company or business to go Apple. As muchas people hated being shackled to Microsoft, the inability to exchange documents, buy compatible software, and find engineers and support personnel made the decision a non-starter. Now, however, with the rise of cloud computing, Google Apps, and cloud-based email and IM, choosing Mac is an ever more viable alternative. An increasing number of small companies are Mac-only shops. And even large companies are starting to give their employees a choice (also inconceivable five years ago).

Apple still has small market share (8.5% US, much less globally), so Microsoft is not going to fold up the tent overnight. But at the rate Apple is gaining share, it won't be long before Microsoft begins to feel a real bite. It is this threat, combined with the increasing attacks on its Office franchise, that Microsoft and its shareholders should really be worrying about.

See Also:
Microsoft: Prepare To Be Disrupted By Cloud Computing

76 Comments

Yahoo! Finance User
Yahoo! Finance User - Friday July 18, 2008 02:16PM EDT

I agree Micosoft has bigger fish to fry than internet media, but Apple is not going to be their downfall. Their hardware is insanely expensive, and they continue to give the cold shoulder to the enterprise. Microsoft's biggest problem is their Office "suite". They change one thing in a version in one app that is practically required to do business, which then forces people to buy word for the 6th time, when they still only use the features from word95. Their only solution is to break up the suite, which is an obvious rip-off for enterprises (adobe too).

John W
John W - Friday July 18, 2008 02:22PM EDT

Aren't you being a touch charitable in saying that Gates invested the $150 million to prove it had a competitor. As I recall a condition of that investment was the settlement of the Apple lawsuit against "Microsoft Windows" for the ripoff of Apple's invention of the window. Clearly Apple needed the money and the decision was the right one but Microsoft would have clearly lost the lawsuit had Apple failed. Mr Gates, no dope he, couldn't chance losing the "Windows" poker match. "K"

__A_YAHOO_USER__
__A_YAHOO_USER__ - Friday July 18, 2008 02:26PM EDT

Well guys ya really hit the Nail on the head this time, Apple and Google are really growing fast, i also agree that they won't be microsoft overnight but every year they double what they did the year before while microsoft stands still or chases after yahoo. People just want computers to work no matter who makes it, as much as i want to believe Vista works, it don't

Dr No
Dr No - Friday July 18, 2008 02:28PM EDT

Anyone who continues to refer to the myth of Apple hardware being "insanely expensive" relative to equivalent Windoze machines doesn't deserve to have anything else they say taken seriously. I suppose next we'll have to hear from some moron telling us that "there's no software for the Mac."

Angel
Angel - Friday July 18, 2008 02:33PM EDT

Microsoft has long sold bug-embedded products and now that it has competitors out there offering free browsers it does have to come up with another angle. Not unlike Ma-Bell aka AT&T, Microsoft's only hope is to buy up the competition. What's bad for Microsoft is great for consumers...

steven
steven - Friday July 18, 2008 02:44PM EDT

A new CEO would boost MSFT stock price 10-15% overnite. Ballmer was a college dorm-mate of Bill Gates. Outside of that connection, he would be an UFC average heavyweight.

STEVE
STEVE - Friday July 18, 2008 02:48PM EDT

MicroSoft should update XP Professional so that hackers cannot enter via the back door. Everyone knows Vista sucks, why does Steve Ballmer admit it. Apple boots up faster, but the prices they charge is cost plus 85. Very rich, hard to swallow. MicroSoft go back to the basics. The ERP business will eventually collapse, SAP has a great advantage pricewise, due to the dollar vs. the Euro factor. There should be a laptop at two pounds that screams on 4 gigs ov ram that can be stuck into a mens jacket pocket. Hook up with a keyboard and monitor and a workstand a the office, but take it with you everywhere

Yahoo! Finance User
Yahoo! Finance User - Friday July 18, 2008 02:56PM EDT

Microsoft's Real Problem is that , the technology landscape is coming towards appliances. MS only has a limited role to play there.

- Friday July 18, 2008 02:57PM EDT

If you think Apple Macs are "insanely expensive" then consider this article: http://www.macworld.com/article/134373/2008/07/laptop_price.html

Yahoo! Finance User
Yahoo! Finance User - Friday July 18, 2008 02:58PM EDT

Regarding hardware, like for like apple hardware to windoz hardware is comparable but there is no $400-500 Mac laptop, $200-300 desktop and several available with windoz. So just more variety, low and high end, for windows. Regarding growth, MSFT is growing in revenues and profit not standing still. They are however completely without leadership in my opinion and chasing stupid deals like Yahoo. The best thin that happened was that mess fell apart they should let it die.

Sir
Sir - Friday July 18, 2008 03:02PM EDT

I gotta agree with Dr. No about the cost of the hardware, which is a BIT more but if you factor in all the crap to keep Windows running and the constant and time consuming re-installs, Macs can SAVE a company money and time and time is money you know. If you really wanna save, get some cheap x86 hardware and run Linux. It's free but there's that learning thing. If someone had to learn to use a computer these days, Linux is easier to learn than Windows IMHO.

Yahoo! Finance User
Yahoo! Finance User - Friday July 18, 2008 03:14PM EDT

Look at that a Mac zombie posted a mac link to support their mac view, brilliant! Put down the iKool-Aid. The ipod, and iphone are great products but Apple the company continues to prefer to be hip and cool instead of cost focus and practical, which is what enterprises need. Apple is on its way below 150!

John
John - Friday July 18, 2008 03:24PM EDT

ramkap - Apple's invention of the window? You have got to be kidding me. More like the window/gui that Xerox created,that Apple stole, and that Microsoft copied from Apple. Wasn't it Steve Jobs that said "Good artists copy, great artists steal". I guess, hence Jobs is a great artist.

Yahoo! Finance User
Yahoo! Finance User - Friday July 18, 2008 03:31PM EDT

MSFT office on the MAC has not improved since Word 98. The upgrades are insane and are annoying. I ran 98 on classic as long as possible. MSFT is a bully who needs dominance and subserviance to reign. They are a death cult. They do not enhance the life of their customers they make it worse. Apple Google can gradually take nearly all the PCs from MSFT. They have to keep putting users first...notice how MSFT cannot even buy Yahoo. They are used to stealing technology and cannot negotiate. ORCL and CSCO routinely buy technology to improve. MFST needs to learn or they will become the Xerox of the future.

LindaW
LindaW - Friday July 18, 2008 03:35PM EDT

the OS is not as big issue as in the 1990 - when apple really missed it - jobs left - etc ... Now with the really cool machines and OS Mac has and the iPhone effect - Apple will continue to take market share at MSFT expense .... and Apple didn't do it by themselves - VISTA HELPED A WHOLE BUNCH ....

Fred
Fred - Friday July 18, 2008 03:37PM EDT

Love it or hate it, your article was interesting. Nice to see someone write about Apple's core business without obsessing over the iPhone.

Yahoo! Finance User
Yahoo! Finance User - Friday July 18, 2008 03:41PM EDT

"Now, however, with the rise of cloud computing, Google Apps, and cloud-based email and IM, choosing Mac is an ever more viable alternative." This is not what makes Macs a better choice. Word, Excel and Powerpoint are made for the Mac by Microsoft and they work great. Exchange support is there, as well as IM capabilities (All major IM clients work on the Mac as well). The other important thing is the ability to Run Windows over top of OS X. All of these things, combined with cloud apps, make the Mac a perfectly good busniess machine. And I should know.. i support over 100 of them at my work! :) re: Dr. No - Apple has gone to great lengths to dispel the myths about the Mac (mainly costs). if I had a share or AAPL for every time I heard "arent those just for graphics" I'd be typing this form my mansion :) Cost is not just about the upfront payment. It's TCO (total cost of Ownership). A Toyota and GM car may cost the same up front, but that's not the only cost. Maintenance, gas, warranty and how long it lasts all come in to play.

Yahoo! Finance User
Yahoo! Finance User - Friday July 18, 2008 03:41PM EDT

"Now, however, with the rise of cloud computing, Google Apps, and cloud-based email and IM, choosing Mac is an ever more viable alternative." This is not what makes Macs a better choice. Word, Excel and Powerpoint are made for the Mac by Microsoft and they work great. Exchange support is there, as well as IM capabilities (All major IM clients work on the Mac as well). The other important thing is the ability to Run Windows over top of OS X. All of these things, combined with cloud apps, make the Mac a perfectly good busniess machine. And I should know.. i support over 100 of them at my work! :) re: Dr. No - Apple has gone to great lengths to dispel the myths about the Mac (mainly costs). if I had a share or AAPL for every time I heard "arent those just for graphics" I'd be typing this form my mansion :) Cost is not just about the upfront payment. It's TCO (total cost of Ownership). A Toyota and GM car may cost the same up front, but that's not the only cost. Maintenance, gas, warranty and how long it lasts all come in to play.

__A_YAHOO_USER__
__A_YAHOO_USER__ - Friday July 18, 2008 03:47PM EDT

Apple is on its way below 150???? yeah keep dreaming buddy, MSFT has lost over $50 billion in market cap in the last 3 months, the only thing fueling Msft is that not only is Ballmer the CEO but his also the biggest share holder, it he get's remove the entire company falls apart

Kevin
Kevin - Friday July 18, 2008 03:52PM EDT

In the business world Apple is around 40% more than Dell for computer hardware. Not to mention they aren't really a business-level company. My Dell laptop cost 1800 has more hardware under the case than a $2500 MBP. Also, people that think there are no problems with Apple products and software are dreaming. You might see less, but in a mixed environment you spend more time showing people how to connect to servers and actually use the mac than you will save in Windows support. I think the bigger Apple gets, the more MSFT style it becomes.

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