Skip to search.

How to Make Internet Fame Work for You

Posted Jul 29, 2008 12:45pm EDT by Sarah Lacy in Investing, Internet, Media, Newsmakers
Related: crm

Wired is known for out-of-the-box covers. But when it put notorious Manhattan media lightning rod Julia Allison on its cover, blogs and Twitters lit up from the Valley to New York. People loved it and people hated it-- just like Allison herself. But they all took notice-- just like they do of Allison.

Behind the endless Gawker posts and photo shoots, Allison is a master of making the online mob work for you. It's not as effortless as it seems. She's carved a mini-empire out of little more than writing about herself and her dating life. Just before the cover hit the stands, Allison quit her job as editor at large of Star Magazine to concentrate on her TimeOut New York dating column, pilot for a Bravo reality show, and run her new startup, NonSociety. NonSociety is about -- what else? -- Allison and her friends. With designer dresses and small puppies gracing the photos and videos on the site, it's clearly not your average Silicon Valley startup. But in a world of me-too blogging sites, that could be a good thing.

We caught up with the real life Carrie Bradshaw on one of her many swings out to the Valley to get her advice on Internet fame and how it can work for business.

Go to Tech Ticker

There are no comments yet

Post a comment

Sign in to post a comment, or Sign up for a free account.
Quotes delayed, except where indicated otherwise. Delay times are 15 mins for NASDAQ, NYSE and Amex. See also delay times for other exchanges.

Quotes and other information supplied by independent providers identified on the Yahoo! Finance partner page. Quotes are updated automatically, but will be turned off after 25 minutes of inactivity. Quotes are delayed at least 15 minutes for NASDAQ, NYSE and Amex. See also delay times for other exchanges. Real-Time continuous streaming quotes are available through our premium service. You may turn streaming quotes on or off. Fundamental company data provided by Capital IQ. Financials data provided by Edgar Online. Historical chart data and daily updates provided by Commodity Systems, Inc. (CSI). International historical chart data, daily updates, fund summary, fund performance, dividend data and Morningstar Index data provided by Morningstar, Inc. Analyst estimates data provided by Thomson Financial Network. All data provided by Thomson Financial Network is based solely upon research information provided by third party analysts. Yahoo! has not reviewed, and in no way endorses the validity of such data. Yahoo! and ThomsonFN shall not be liable for any actions taken in reliance thereon. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. Neither Yahoo! nor any of independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. By accessing the Yahoo! site, you agree not to redistribute the information found therein.