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How to Make Internet Fame Work for You
Posted Jul 29, 2008 12:45pm EDT by Sarah Lacy in Investing, Internet, Media, NewsmakersWired is known for out-of-the-box covers. But when it put notorious Manhattan media lightning rod Julia Allison on its cover, blogs and Twitters lit up from the Valley to New York. People loved it and people hated it-- just like Allison herself. But they all took notice-- just like they do of Allison.
Behind the endless Gawker posts and photo shoots, Allison is a master of making the online mob work for you. It's not as effortless as it seems. She's carved a mini-empire out of little more than writing about herself and her dating life. Just before the cover hit the stands, Allison quit her job as editor at large of Star Magazine to concentrate on her TimeOut New York dating column, pilot for a Bravo reality show, and run her new startup, NonSociety. NonSociety is about -- what else? -- Allison and her friends. With designer dresses and small puppies gracing the photos and videos on the site, it's clearly not your average Silicon Valley startup. But in a world of me-too blogging sites, that could be a good thing.
We caught up with the real life Carrie Bradshaw on one of her many swings out to the Valley to get her advice on Internet fame and how it can work for business.
14 Comments
Yahoo! Finance User - Tuesday July 29, 2008 04:48PM EDT
Sarah Lacy is hot! Are those fake boobs? Does she ever pose nude?
vzanrosso - Tuesday July 29, 2008 04:52PM EDT
this will never last she is boring. we dont need another sex in the city and i mean really who the hell actually cares abou this bull?
Yahoo! Finance User - Tuesday July 29, 2008 04:58PM EDT
"A Nobody on the Internet", now famous for all other nobodies at home to watch. It's like a reality show. What a horrible personality! Uggh! Can you imagine being stuck with her??
Yahoo! Finance User - Tuesday July 29, 2008 07:31PM EDT
wasn't this the same Sarah Lacy that did a very poor job with interviewing the Facebook CEO? I think now that she is at a closed environment with a scripted Q&A, she did a better job......
Yahoo! Finance User - Wednesday July 30, 2008 01:09AM EDT
Sarah Lacy probably did a good job because her and Julia Allison are good friends.
Yahoo! Finance User - Wednesday July 30, 2008 02:03AM EDT
JA looks like a man, and about 15 years older than her actual age. I will never understand the appeal. She can't even write; instead, she has all of her "faithful readers" write her columns for her.
Yahoo! Finance User - Wednesday July 30, 2008 09:40AM EDT
I can't wait to Master the Art of "Controvery"!
michael4544444444444 - Wednesday July 30, 2008 02:17PM EDT
Julia Allison and Sarah Lacy feeding themselves thinking they're both important. No one cares about either of these two hags. Why is Julia Allison "controversial" Sarah? She's just annoying.
Scott - Wednesday July 30, 2008 06:02PM EDT
wow. JA does not need to do live interviews. her voice is terrible and she does not look as pretty in this interview, as some of her photoshoped pictures.
Liz - Sunday August 03, 2008 12:06PM EDT
I'm not a fan so I was surprised to see how articulate and well-spoken Julia is. She is either more intelligent than she is given credit for or she's been well coached. I'm hoping it's the former. I still don't "get" why she is a celebrity but she is clearly not as empty-headed as Paris Hilton and others she's been compared to.
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fredgyporquinho - Tuesday July 29, 2008 01:24PM EDT
Yikes.... middling looking American woman. I need to get my Brazilian girl friends to do this. She's ugly in comparison