Tuesday, November 24, 2009, 7:35PM ET - U.S. Markets Closed.

Online Video: So Who's Winning?

Posted Aug 04, 2008 08:16am EDT by Henry Blodget in Internet, Media, Products and Trends
Related: dis, goog

When Disney reported earnings recently, the media company said its business was actually helped by its online video assets. Shocking! But according to my SAI colleague Michael Learmonth, Disney is a rarity. One stumbling block has been advertising models on the Web, where tolerance for ads is much lower compared with TV. Meanwhile, as the space continues to consolidate in the shadow of YouTube, the clock is ticking as patience wanes for clicks to translate into profits.

Go to Tech Ticker

7 Comments

Hitokiri
Hitokiri - Monday August 04, 2008 09:07AM EDT

Disney huh? Interesting

report abuse
__A_YAHOO_USER__
__A_YAHOO_USER__ - Monday August 04, 2008 09:24AM EDT

Online Video. Who's winning.... my answer.....customer

report abuse
Peter H
Peter H - Monday August 04, 2008 09:35AM EDT

this is big news for many reasons. one of them is related to wenda millard's "pork bellies" statement, if we can call it: the reason brand media's inventories are being sold as "pork bellies" is because of their wide distribution strategy. brand media has been persuaded to distribute their content to sites would not have survived otherwise or flourished without high quality content, be it in print or in video. so disney's walled garden approach may prevent its inventories being sold as "pork bellies" and in turn has the ability to charge advertisers premium CPM.

report abuse
Dave
Dave - Monday August 04, 2008 10:10AM EDT

Interesting story about online video advertising here: http://www.imediaconnection.com/content/16680.asp I love watching TV shows online now thanks to networks that have high quality videos on their sites and hulu of course.

report abuse
TomH
TomH - Monday August 04, 2008 10:26AM EDT

Saw this on Edgelings.com first

report abuse
BIGZGUS101
BIGZGUS101 - Monday August 04, 2008 02:12PM EDT

I love the idea of online tv. I wish I could cut off the satelite dish and get it all from the internet to my tv. Maybe even get a box for my tv that would serve as internet input and hard drive like Tivo. So I could use my tv more like a computer but with greater ease. I am all for it... Which brings me to my next point... WHOEVER???... IS ABLE TO BRING HOME COMPUTING AND TELEVISION AND MUSIC AND PHONE INTO ONE EASY TO SYSTEM WILL HAVE IT MADE!!! That is the fortune that everyone is looking for. BECAUSE there are so many people out there who would love to use a computer and do all this at once; BUT C-AIN'T because they are so computer illiterate. The door is there for anyone willing to break it open...

report abuse
StanleyG
StanleyG - Monday August 04, 2008 07:15PM EDT

I wish all the tv shows were on the internet/ on demand.

report abuse
Yahoo! reserves the right to refuse, or remove any comment that does not comply with the Yahoo! Terms of Service. The submission of spam, hateful, or obscene messages may result in the termination of your Yahoo! ID.
About Tech Ticker - Send FeedbackDisclaimer. Copyright © 2007 Yahoo! Inc. All rights reserved.
Copyright/IP Policy - Terms of Service - Privacy Policy - Help
Quotes delayed, except where indicated otherwise. Delay times are 15 mins for NASDAQ, NYSE and Amex. See also delay times for other exchanges.

Quotes and other information supplied by independent providers identified on the Yahoo! Finance partner page. Quotes are updated automatically, but will be turned off after 25 minutes of inactivity. Quotes are delayed at least 15 minutes for NASDAQ, NYSE and Amex. See also delay times for other exchanges. Real-Time continuous streaming quotes are available through our premium service. You may turn streaming quotes on or off. Fundamental company data provided by Capital IQ. Financials data provided by Edgar Online. Historical chart data and daily updates provided by Commodity Systems, Inc. (CSI). International historical chart data, daily updates, fund summary, fund performance, dividend data and Morningstar Index data provided by Morningstar, Inc. Analyst estimates data provided by Thomson Financial Network. All data provided by Thomson Financial Network is based solely upon research information provided by third party analysts. Yahoo! has not reviewed, and in no way endorses the validity of such data. Yahoo! and ThomsonFN shall not be liable for any actions taken in reliance thereon. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. Neither Yahoo! nor any of independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. By accessing the Yahoo! site, you agree not to redistribute the information found therein.