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Wired's Chris Anderson Makes Big Bet on the iPad

Posted Jun 15, 2010 07:30am EDT by Peter Gorenstein in Electronics, Media, Newsmakers, Mobile
Related: IYZ, nyt, nws, aapl, msft, intc, TTH

Just as the iPod transformed the music industry and the iPhone redefined telecom, the iPad may have just reinvented publishing.

At least it has for Wired.  Sales of its iPad application have matched or eclipsed that of its magazine. "It's sold more than 80,000 copies so far," editor-in-chief, Chris Anderson tells Tech Ticker at this week’s WIRED Business Conference: Disruptive By Design in New York.

Anderson says the team at Wired spent nine months developing this digital version. “We were betting that the iPad would become ubiquitous and popular.“ So far, they've been right.  Apple has sold more than two million iPads in the first two months on the market, outpacing sales of the iPhone debut.

What’s differentiates the iPad from other devices?

Ask Anderson and he uses terms like "personal" and "intimate" to describe the user experience. "It’s not a work device, it’s kind of a pleasure device," he says.

Watch the clip to find out why the author of Free is charging users $4.99 for the digital version of the magazine.

 

Go to Tech Ticker

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  • Ms. K.
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    Ms. K. Fri Aug 06, 2010 01:14 pm EDT Report Abuse
    Wonderful news! I'm getting an ipad for my 53rd birthday in October, and I'm also getting the previous iphone. I don't have a job, but I am an Apple lover and have been since the early 80s and I have stock in it and want Steve Jobs to split it again or at least give me a dividend when it hits 300! The corrupt Hedge Fund Managers are keeping the stock artificially low right now and it should be illegal to allow hedge funds to speculate as they do with inside information and with nothing but headlines to rule their decisions. They are damaging the stock market for the individual stock holder!

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