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Google Launches Cloud Operating System, Calls It a Browser

Posted Sep 02, 2008 10:27am EDT by Henry Blodget

From Silicon Alley Insider, Sept. 2, 2008:

Back in the days when Microsoft was an unabashed monopoly, the company's strategy was "link and lever" -- as in link new products to the Windows operating system and lever them into a dominant market position. Those who once used the market-leading Lotus 123, Notes, WordPerfect, and other programs will remember how effective this strategy was.

When Microsoft rolled out its first web browser, in 1995 (or thereabouts), it "linked and levered" again -- by building Internet Explorer into Windows and soon rendering the then-dominant Netscape Navigator an also-ran. Of course, this particular linkage also got Microsoft in hot water with the Justice Department, and the resulting penalties and scrutiny essentially put an end to the "link and lever" strategy (and, with it, the fearsome seek-and-destroy intensity that Microsoft had employed since its earliest days).

Since the antitrust trial, Microsoft has had to back down from anything resembling "link and lever," including the minor search-window defaults it tried to include in the last version of Internet Explorer a couple of years back that sent Google scurrying to the Justice Department. And the company's ability to lever IE's dominance into meaningful online market share has been hobbled ever since.

All of which is extremely convenient for Google, as it now continues to employ "link and lever" itself by building the equivalent to Windows in the cloud-computing world (albeit starting with an application -- search -- instead of the operating system).

If you're thinking about "Chrome" as just another web browser, you're missing the larger point. Chrome will no doubt function just fine as a browser, giving you yet another icon choice to add to your browser collection alongside IE, Firefox, and Safari. It will also likely include some whizbang new features that force Microsoft and Mozilla to immediately retool their own offerings. But that's almost beside the point.

In a couple of years, you won't be downloading Google's "browser." You'll be downloading "Google's software" (or, rather, you'll be clicking on a series of Google icons that come pre-installed). Specifically, you'll be working within a Google software environment that works sort of like Windows that will include:

  • Browser
  • Google Gears (offline and online apps, including email, messaging, chat, etc.)
  • Google desktop search
  • Google Earth
  • Open source development platform
  • etc.

The software will be seamlessly integrated, and it will make Google's (and other) online apps, games, etc., richer and simpler to use, especially if/when you're offline. It will feature a Google search window (and, unlike Microsoft, Google won't get in trouble when it sets the default to Google). It will be capable of running directly on any device without Windows. Unlike Windows, it will be free. And it will come pre-loaded -- just like Windows -- because who really wants to bother with downloading.

(Don't think pre-loading is important? The reason Firefox still only has about 20% of the browser market is that, outside of the tech community, mainstream users can't be bothered to download it. And they won't download Google's software, either, which is why Google will just pay PC makers -- and Apple -- to install it directly on the devices before they're sold to customers.)

What will this software be? A device-side operating system that supports web applications, just the way Windows supports device-based apps. Just listen to Google's description:

All of us at Google spend much of our time working inside a browser. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends -- all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build. (Full "comic" tour here)

Is this another torpedo aimed at Microsoft's hold? You'd better believe it. If Google executes the strategy well, the major remaining advantage of Microsoft Office -- rich desktop and device functionality -- will eventually disappear, and Windows will become unnecessary. Not good news for Redmond.

86 Comments

Fred
Fred - Tuesday September 02, 2008 12:53PM EDT

Except Google always demands to be able to look over your shoulder and read your email etc. Remember the google boys are socialists. Socialists do not tend to respect privacy.

a
a - Tuesday September 02, 2008 12:54PM EDT

It is not a web based system. The system will come preloaded on the computer when you purchase a PC from the manafacturer in contract. Tha PC manafacturer will not have microsoft or apple systems on their PC only the GOOGLE SYSTEM . It's just an OS designed by google not a program that needs a browser to work.

Yahoo! Finance User
Yahoo! Finance User - Tuesday September 02, 2008 12:54PM EDT

Actually Costa T is the most accurate in these responses. The misconception that a OS has to be local to your PC, shows your age and lack of technical knowledge. We have been booting off "remote" disks OS for several years. Google's concept is to have a stripped down version of PC with a Linux Kernel or Google Kernel boot the into a very stripped down version of a Linux or Google OS. Once booted it will access the network, where you as a user will access all of your applications from Google. You will also save all of your data to Google. This allows a PC hardware maker to charge you a minimal cost for the PC, and they make their revenue from Google. Its the same concept as in the the utilities companies from many years ago. Initially we (your grandma and grandpa) had power generators in their back yard to generate electricity. Now we get our power from major utility companies and we pay a monthly watts fee. Our lights, AC unit, thermostat all reside locally, but the power company sends us the watts based on our request. Google owns our applications and data, and sends it to us on request.

Michael
Michael - Tuesday September 02, 2008 01:00PM EDT

So far based on the cloud computing articles that I have read they do not address exact methodologies in which they will use to carry out these tasks. There have been no mention of what the true distribution of applications, files, and other misc. data is. What about networks that are isolated from the internet such as secure gov't networks. I think it is too easy for them to overlook all of the smaller segments of the computer market other than Mr and Mrs Email/IM users. Just like anything else there are advantages and disadvantages to the cloud computing concept. And lets remember they need to sell it. It could turn otu to be another "Vista" and people could reject it. We shall see.

Gary W
Gary W - Tuesday September 02, 2008 01:12PM EDT

fredgyporquinho voiced my biggest concert with Google. I quit using gmail because of google mining words out of the body of my emails and targetting me with word-specific ads. I don't care if these are bots doing the mining - they don't respect my privacy. The Microsoft haters will love this. The Mac cultists will love this. No one who takes computers seriously will love this for a while.

Yahoo! Finance User
Yahoo! Finance User - Tuesday September 02, 2008 01:14PM EDT

"Mainstream users can't be bothered to download [Firefox]." HAHAHAHAHAHA!!! I know PLENTY of people who are not in anything computing-related by profession who use Firefox. Are you guys serious? Admittedly, this is an article put out by Yahoo, not an actual reputable news source, so it's understandable, but seriously... I guess *all* the people who have downloaded Firefox are just IT professionals, since IT professionals comprise 20% of all internet browser users, right? Morons.

Ravi
Ravi - Tuesday September 02, 2008 01:19PM EDT

Stupid article.. this is not cloud computing. In the future, please have some-one with technology background write the past-present-future type technology articles.

Mark
Mark - Tuesday September 02, 2008 01:24PM EDT

What if Chrome just requires a VM server to run? What if Google is working with Vmware for a "native Vmware" app that doesn't require a host OS?

Yahoo! Finance User
Yahoo! Finance User - Tuesday September 02, 2008 01:36PM EDT

Well whatever it is, it needs to have a "kill animations" and a one step "delete temp folder contents" button. I get tired of the "internet options settings view file select all delete and the other associated deletions and thendisk cleanup procedures just so my machine will return to a state of snappiness. I know you can't stop the animated spam from downloading with the page templates. But once it's in cache, there needs to be away to stop the the stupid little cha cha girls and spinning heads from running and consuming 25% of my battery power and slowing down the speed my other "want to use" apps need.

Yahoo! Finance User
Yahoo! Finance User - Tuesday September 02, 2008 01:36PM EDT

I'm now convinced that Henry is truly an overpaid idiot... When someone who knows anything contradicts him he looks like a deer in headlights... WOW! I can only imagine being paid to fluff my way around issues while opening my eyes really wide when giving loud-mouthed opinions on issues I know nothing about. This guy needs to go!

Yahoo! Finance User
Yahoo! Finance User - Tuesday September 02, 2008 01:42PM EDT

And I thought that computing was becoming a science. Everyone has their eye on the green instead of the consumer. Although I use Google search, as an average PC user, I don't need competition to affect my usage. The name of the game is that not all users are techies that need the latest and greatest to show off their ability to function under what all ready exists. MS and Google, give the majority of PC users a break and make it simple. It is getting as ridiculous as cell phones which are no longer telephone for normal living. Most of us don't need cameras, texting, and a radio to go about our business. USE THE "KISS" rules.

PeterY
PeterY - Tuesday September 02, 2008 01:51PM EDT

This will not work for serious gamers!

Darwin C
Darwin C - Tuesday September 02, 2008 01:53PM EDT

If IE is acceptable to folks, then, they won't download Firefox. If you want Firefox to have a higher share, then, it needs to provide more value, or pay to be preloaded on your computer. Google is offering a browser (not an operating system), that will make it easier for us to use their applications. (and also for datamining, since, that is what pays the bills)

Richard
Richard - Tuesday September 02, 2008 01:56PM EDT

The reason that Firefox still (after many years) only has 20% of the browser market is that it isn't as good as IE. But tech writers--as a group--tend to favor the little guy (the loser) ever since Betamax. So, when these writers get all excited, it's time to buy stock in the other company, not the one they love.

DarkStar
DarkStar - Tuesday September 02, 2008 02:00PM EDT

the pc will remain as it is...n so will microsoft, google and all...but the winner of the future may be the one who develops the best UI, Environment & Apps for the Cellphone...and he who collaborates with the best software makers to have their apps workin on the mobile...the PC will only be a back-end for you, personally!

DarkStar
DarkStar - Tuesday September 02, 2008 02:01PM EDT

the pc will remain as it is...n so will microsoft, google and all...but the winner of the future may be the one who develops the best UI, Environment & Apps for the Cellphone...and he who collaborates with the best software makers to have their apps workin on the mobile...the PC will only be a back-end for you, personally!

Yahoo! Finance User
Yahoo! Finance User - Tuesday September 02, 2008 02:08PM EDT

everyone criticizing the fact the apps need to run from a browser while connected to the internet are missing the pt completely. the google "browser" is going to allow for offline usage because it will store data on the local machine...look at myspace messaging. google is trying to create a new kind of "operating system" that won't need windows. wiki google gears.

Cryptblade
Cryptblade - Tuesday September 02, 2008 02:10PM EDT

GAWD People! Do you realize how old this thing is? This concept? Back in the 1990's the jealous of Bill Gates Larry Ellison pontificated about the virtues of this very type of system - networked computers running off of non-proprietary software. In essence, a computer running off of web applications. Will this ever EVER happen? No. Why? Because it's predicated upon computers being online in the first place. If anyone has experience with Comcast or Cox lately, and the hit or miss connections that can still come, then one will know - this way of doing things is BS. It'll never take hold. And before it does take hold, there needs to be major investment in infrastructure. Meaning Cable companises need to build LOTS of networks. Too many pieces needed. NOT going to pahppen.

Cryptblade
Cryptblade - Tuesday September 02, 2008 02:11PM EDT

GAWD People! Do you realize how old this thing is? This concept? Back in the 1990's the jealous of Bill Gates Larry Ellison pontificated about the virtues of this very type of system - networked computers running off of non-proprietary software. In essence, a computer running off of web applications. Will this ever EVER happen? No. Why? Because it's predicated upon computers being online in the first place.

Ben
Ben - Tuesday September 02, 2008 02:12PM EDT

Let's not forget that Google is buying spectrum. So cloud computing + 3G cellular access + netbooks = hmmmm!

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