Sunday, November 8, 2009, 3:04PM ET - U.S. Markets Closed.
From Silicon Alley Insider, Sept. 2, 2008:
Back in the days when Microsoft was an unabashed monopoly, the company's strategy was "link and lever" -- as in link new products to the Windows operating system and lever them into a dominant market position. Those who once used the market-leading Lotus 123, Notes, WordPerfect, and other programs will remember how effective this strategy was.
When Microsoft rolled out its first web browser, in 1995 (or thereabouts), it "linked and levered" again -- by building Internet Explorer into Windows and soon rendering the then-dominant Netscape Navigator an also-ran. Of course, this particular linkage also got Microsoft in hot water with the Justice Department, and the resulting penalties and scrutiny essentially put an end to the "link and lever" strategy (and, with it, the fearsome seek-and-destroy intensity that Microsoft had employed since its earliest days).
Since the antitrust trial, Microsoft has had to back down from anything resembling "link and lever," including the minor search-window defaults it tried to include in the last version of Internet Explorer a couple of years back that sent Google scurrying to the Justice Department. And the company's ability to lever IE's dominance into meaningful online market share has been hobbled ever since.
All of which is extremely convenient for Google, as it now continues to employ "link and lever" itself by building the equivalent to Windows in the cloud-computing world (albeit starting with an application -- search -- instead of the operating system).
If you're thinking about "Chrome" as just another web browser, you're missing the larger point. Chrome will no doubt function just fine as a browser, giving you yet another icon choice to add to your browser collection alongside IE, Firefox, and Safari. It will also likely include some whizbang new features that force Microsoft and Mozilla to immediately retool their own offerings. But that's almost beside the point.
In a couple of years, you won't be downloading Google's "browser." You'll be downloading "Google's software" (or, rather, you'll be clicking on a series of Google icons that come pre-installed). Specifically, you'll be working within a Google software environment that works sort of like Windows that will include:
The software will be seamlessly integrated, and it will make Google's (and other) online apps, games, etc., richer and simpler to use, especially if/when you're offline. It will feature a Google search window (and, unlike Microsoft, Google won't get in trouble when it sets the default to Google). It will be capable of running directly on any device without Windows. Unlike Windows, it will be free. And it will come pre-loaded -- just like Windows -- because who really wants to bother with downloading.
(Don't think pre-loading is important? The reason Firefox still only has about 20% of the browser market is that, outside of the tech community, mainstream users can't be bothered to download it. And they won't download Google's software, either, which is why Google will just pay PC makers -- and Apple -- to install it directly on the devices before they're sold to customers.)
What will this software be? A device-side operating system that supports web applications, just the way Windows supports device-based apps. Just listen to Google's description:
All of us at Google spend much of our
time working inside a browser. We search, chat, email and collaborate
in a browser. And in our spare time, we shop, bank, read news and keep
in touch with friends -- all using a browser. Because we spend so much
time online, we began seriously thinking about what kind of browser
could exist if we started from scratch and built on the best elements
out there. We realized that the web had evolved from mainly simple text
pages to rich, interactive applications and that we needed to
completely rethink the browser. What we really needed was not
just a browser, but also a modern platform for web pages and
applications, and that's what we set out to build. (Full "comic" tour here)
Is this another torpedo aimed at Microsoft's hold? You'd better believe it. If Google executes the strategy well, the major remaining advantage of Microsoft Office -- rich desktop and device functionality -- will eventually disappear, and Windows will become unnecessary. Not good news for Redmond.
God this article is SOOOO messed up. How can you call this browser a cloud OS ? It RUNS on your LOCAL MACHINE. I don't think these blabbering mouths understand or know any tech talk.. Just random garbage to fill up air-time. what a waste of bandwidth!
If you think redmond will fade softly in the night, download and test Internet Explorer 8 beta 2.
So here's the question...will Microsoft be able to repeat their threats against Dell et al like they when Netscape was hot?
When I have no internet connection, I still get work done with Windows and Office and my 50 GB working library. Pure web enabled computing would leave me dead in the water during those times. In my opinion, complete dependence on the web is a huge mistake.
Remember the future operating system will be web based and applications aree to be on the webn as well. Storage would be on the individual computers. Its the network position where the likes of Google and Msft would have all the applications on their own computer site which would make modifications to existing software much faster and content would be easier as well. The browser market would blur and web based applications would be the norm.
What? How can this be an OS if it requires another OS to boot it up? Who the hell want to be on the internet all the time with internet usage cap and virus everywhere? Do these guys know what they are talking about? I guess not, Blodget is the same idiot that hyped the internet stocks and gave a $300 price target to Yahoo.
I agree, a network is only as good if it runs without a glitch and is there ever a time when there aren't any of them?
A little confusing. If it doesn't need Windows, does that mean it runs directly from DOS?
When Microsoft rolled out its first web browser, in 1995 (or thereabouts) Using the word "thereabouts" reflects the lack of homework done for this article. the idea in this article is what the bulls of GOOG and bears of MSFT dream about, nevertheless it's as likely as the flux capacitor from back to the future. Clearly there is an audience for stories about the cloud replacing all software similar to nuclear energy causing monthly electrical bills to collapse.
Confucious say once your software becomes a service in the cloud, it opens up the potential to link it up with other services that are out there. For many vendors and users this is still a barely dawning realization, but it's of fundamental importance. In many ways, the Internet cloud is one great global SOA — still very rudimentary in many ways, but flexible enough to accommodate different levels of sophistication, and evolving fast.
The "cloud computing" part is nonsense. But for those who are wondering how a Google-powered PC can work without Windows or Mac OS: Simple, Google just partners with a hardware maker that preloads the machines with some flavor of Linux (a graphical-based one, for user-friendliness; maybe even a new GoogLinux variety). Zero cost, which further undercuts the purchase price for consumers. I think Google's been going down this road for a while, actually: http://www.populationstatistic.com/archives/2006/05/25/google-dell-the-birth-of-a-google-powered-pc/
I did a little homework to answer my own question. Windows is not an OS, it is a shell. Same with OSX. These are applications which provide a user interface for the true OS: DOS for Windows and Unix for Mac. Without these "kernels", the computer could not communicate with its hard drive or other hardware. It could not even start. So, saying that operating systems will become obsolete is not really accurate. Unless the computer can actually BOOT from the Google browser, please stop saying this.
I am sure MSFT says: "Bring it On!" Gates and Balmer are not afraid of GOOG guys. Remember Netscape?
You techies are missing the point, as always when it comes to business: this is a step, a step, a step. It is not the Holy Grail. Go somewhere else to find your religion.
Henry Blodgett really needs to learn something about computer technology before he considers himself competent to make any predictions. I see zero reason for web-based applications. The flaw in Google's logic is that they are claiming that since they are internet geeks, they think it somehow makes sense to run programs from within a browser. It clearly doesn't and Google is simply lying thru their teeth in order to make their browser seem more important. Replacing hegemony Microsoft wiith weird hegemony Google is not an idea worth considering. We don't ned ANY hegemonies, fellows. You folks are so used to tolerating monopolies in the computer field, you think that's the way it's SUPPOSED to be. Well, I'm here to tell you that the computer field is immature and illogical.
Google's version of office is junk if you ask me... do any of these gys actually use this crap? It's neat to try once, but when you have work to do... you still fire up the old standby. Like I really want ads on my OS anyway.
GoogleLinux is an interesting concept that could create some truely low cost computing environments. In my business, the software on each computer has more cost than the hardware. This is odd because the cost for hardware manufacturing and development exceeds that software by a large factor. It seems like another failing business model, that must somehow lead to change and opportunity. Capital will continue to seek a more productive home. Maybe a change can also return value to the semiconductor and computer manufacturers, who have provided more value, than the lagging software industry.
Is Chrome an OS? Let's see..The 3 main elements of an OS are: 1. A Scheduler (It manages a bunch of processes). 2. A memory manager(It decides what process gets what memory) 3. Processes (the little guys eating memory and churning cpu-cyles under the Scheduler supervision). Chrome has all three. Chrome is an OS or VM. The old-school of OS being the program that talks to your hardware no longer applies...because the answer you are searching for is no longer within your hardware..is somewhere else, in the cloud. Right, now 99% of the data a user WANTS..is outside the PC. Dig that Microsofit?
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WJ - Tuesday September 02, 2008 10:37AM EDT
Unless it will run by itself on a system, outside of windows or mac os, it is only a platform not an operating system. it will become an operating system when it shows up next to "Apple OS" and "Windows XP" on my boot choices.