Tuesday, November 24, 2009, 2:33AM ET - U.S. Markets open in 6 hours and 57 minutes.

Announcing Apple's 33 Percent-Off Sale!

Posted Sep 24, 2008 01:15pm EDT by Henry Blodget in Investing, Computers, Electronics

From Silicon Alley Insider, Sept. 24, 2008:

It's happened again: The stock of the most beloved company in the world, Apple (AAPL), has dropped more than a third off its highs. Of course this means that no one likes it anymore.

Well, wake up, people! If you really think that Apple's going to take over the world, this is the time to love the stock, not when it claws its way back toward $200 again.

Will Apple be affected by the global economic slowdown? Almost certainly. Are Apple's margin guidance (and current revenue estimates) for the coming year concerns? Absolutely. Could Apple's stock really fall out of bed if we go into another Great Depression--dropping to, say, $50 a share? Of course. But so could any stock. (These are stocks, not Treasury bonds--if you can't stand the heat, get out of the kitchen).

But all that aside, Apple's stock just isn't that expensive anymore. At $127, the stock is trading at about 25X trailing earnings (that's trailing, not analysts' hallucinations about what is going to happen over the next few years).

Even better, thanks to the extraordinary cash-flow characteristics of the booming iPhone (get cash now, recognize revenue over 24 months), Apple's valuation on an enterprise value to free cash flow basis is even more attractive: 15X.

What the heck is "enterprise value to free cash flow"?

That's the value of Apple's actual business ($91 billion) relative to the free cash flow the company has generated over the past year ($6 billion). For a company with Apple's future promise, market position, and growth rate, 15X just isn't that expensive.

Does it mean there's no downside to Apple's stock? Again, of course not: Apple's cash flow could get smashed by a recession, a stock market crash could compress the multiple to 7-10 times, etc. There's always downside. But at 15X, there's a lot less downside than there was a few months ago, when Apple was trading at $190 a share and everyone loved it.

See Also:
Sorry, Bailout History Suggests Stock Market Will Keep Falling
Microsoft's Real Problem: The Second Coming of Apple

57 Comments

Yahoo! Finance User
Yahoo! Finance User - Wednesday September 24, 2008 01:24PM EDT

henry's got such a stiffy for apple...

Demi350z
Demi350z - Wednesday September 24, 2008 01:33PM EDT

AAPL for life!!

Bill
Bill - Wednesday September 24, 2008 01:34PM EDT

I have to agree. Apple at $130 is a no brainer. Even under a worst case scenario, it will double in 2 years or less. I am loading up.

Jack deee
Jack deee - Wednesday September 24, 2008 01:36PM EDT

Yeah yeah , and MSFT has a PE of like 10. So what makes apples so much better? do you really think they are set to convert china ? india? Get a grip the real growth is in lower margin software and hardware. Mac is cool mac is sweet but it is for disposable income. People are fickle they once flocked to sony the way they swarm around apple now. Who will be next?

MIKE4JESUS
MIKE4JESUS - Wednesday September 24, 2008 01:44PM EDT

DEPRESSION IN CAPITAL LETTERS....

Josho
Josho - Wednesday September 24, 2008 01:45PM EDT

I agree, especially with the holidays approaching. Apple ALWAYS does well over the holidays, just look at the past! It seems people are always willing to buy that new Mac/iPhone/iPod regardless of the market's standing. I'm loading up too.

Mike
Mike - Wednesday September 24, 2008 01:46PM EDT

So it went down by 30% before, and has done it again, so that means I should buy it?

Yahoo! Finance User
Yahoo! Finance User - Wednesday September 24, 2008 01:49PM EDT

Apple's projected earning growth is in single digit according to its own forecast. So a PE of 25X is still high.

DavidB
DavidB - Wednesday September 24, 2008 01:49PM EDT

I'm not sure apple is a buy even at 130. The G-phone is just another competitor that will eat into apple's margins. And in a recession people are going to shop for value computers like DELL and HP. Apple is a risky buy until the economy starts to turn up. I will probably reduce my apple exposure and buy Walmart and Target for this downturn.

__A_YAHOO_USER__
__A_YAHOO_USER__ - Wednesday September 24, 2008 01:51PM EDT

Apple is good Company.........It will recover that is for sure..........yes it is down. in sales but it does not mean forever.It has good product once confidence come the sale omce again shoot........Relax......

russ
russ - Wednesday September 24, 2008 02:05PM EDT

Apple at $125 a share is a good buy. If it goes down to $105 - $100 a share, load up as you will double your money in two years. Apple products is the best on the market and all teenagers and young professionals want to be seen with one. You can build lots of wealth by investing in Apple stock. I have.

Put
Put - Wednesday September 24, 2008 02:13PM EDT

yeah yeah i know the QCOM 1000$ day buying nov 100 puts 60% after tanksgiving day

wcoastjosh
wcoastjosh - Wednesday September 24, 2008 02:16PM EDT

3 words - google android phone

brad
brad - Wednesday September 24, 2008 02:17PM EDT

I love apple...but I'm waiting for the Google phone if it will use Verizon. I hate att.

JoshS
JoshS - Wednesday September 24, 2008 02:19PM EDT

If appl drops to $27, I might consider it.

someoneimportant@ymail.com
someoneimportant@ymail.com - Wednesday September 24, 2008 02:23PM EDT

Apple's valuation is stupid high given the current market. That being the case long term Apple is still going to be aroung making money. So you may have a short term hit, who knows, but long term you will likely beat the market.

samp
samp - Wednesday September 24, 2008 02:25PM EDT

if the bailout is not done by tomorrow afternoon..we go down 1000 on the dow and aapl will be at 110....if no bailout over weekend we are down 2000 from here and aaple will be under 90... careful..... if the banking system freezes up and everyone pulls money out of moneymarkets....it will take 5+ years for apple to come back and hit 100... you have to be an absolute fool to right this article.... aaple down 33%..goog down 50% already...x down 50%, cme down 60%, leh down 100%, bsc down 100%, gs down 50%, should i go on....

pablo
pablo - Wednesday September 24, 2008 02:38PM EDT

nok is cheap, aapl is expensive

reno marioni
reno marioni - Wednesday September 24, 2008 02:48PM EDT

Nokia is cheap now, I completely agree with a PE under 10! It still ships over 400M phones per year!

Yahoo! Finance User
Yahoo! Finance User - Wednesday September 24, 2008 02:50PM EDT

Ladies and Gentlemen, The word is that Apple is freezing hiring, including open reqs that had already been approved. Has anyone seen that movie before? If this is so, is it a sign that Apple's demand is better or worse than previously expected? Timberrrrr katy bar the door.

Yahoo! reserves the right to refuse, or remove any comment that does not comply with the Yahoo! Terms of Service. The submission of spam, hateful, or obscene messages may result in the termination of your Yahoo! ID.
About Tech Ticker - Send FeedbackDisclaimer. Copyright © 2007 Yahoo! Inc. All rights reserved.
Copyright/IP Policy - Terms of Service - Privacy Policy - Help
Quotes delayed, except where indicated otherwise. Delay times are 15 mins for NASDAQ, NYSE and Amex. See also delay times for other exchanges.

Quotes and other information supplied by independent providers identified on the Yahoo! Finance partner page. Quotes are updated automatically, but will be turned off after 25 minutes of inactivity. Quotes are delayed at least 15 minutes for NASDAQ, NYSE and Amex. See also delay times for other exchanges. Real-Time continuous streaming quotes are available through our premium service. You may turn streaming quotes on or off. Fundamental company data provided by Capital IQ. Financials data provided by Edgar Online. Historical chart data and daily updates provided by Commodity Systems, Inc. (CSI). International historical chart data, daily updates, fund summary, fund performance, dividend data and Morningstar Index data provided by Morningstar, Inc. Analyst estimates data provided by Thomson Financial Network. All data provided by Thomson Financial Network is based solely upon research information provided by third party analysts. Yahoo! has not reviewed, and in no way endorses the validity of such data. Yahoo! and ThomsonFN shall not be liable for any actions taken in reliance thereon. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. Neither Yahoo! nor any of independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. By accessing the Yahoo! site, you agree not to redistribute the information found therein.