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Why Online Ad Revenues Are Falling for Newspapers

Posted Oct 13, 2008 04:20pm EDT by Sarah Lacy in Investing, Internet, Media, Recession
Related: nws, nyt, wpo, gci, yhoo, goog

You don't have to look much farther than Yahoo's stock to see how nervous investors are about the future of online advertising. And no doubt, all eyes will be on Google's earnings announcement this week to see if there are any cracks showing up there. But one place that's already seeing a fall off in online advertising revenues are the newspapers, according to an article in the New York Times. The second quarter of 2008 showed the first decline in newspapers' online ad revenues, since the Newspaper Association of America started tracking it.

Surging online ads were supposed to be this moribund category's salvation. Is the growth done already? Om Malik, a long time journalist and blogger, joined me from San Francisco to discuss what newspapers are doing wrong.

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