Just like online clubs for discount contacts, books and any number of retail necessities, a market exists for a personal care item: razors. Hipsters, beware! Phil Masiello, CEO of 800razors.com and veteran retail market marketer, explains how he co-founded the company and why the need to order razors online exists. Masiello also explains that 800razors.com is the only online shaving site that also caters to women and how it constantly striving to innovate and capture market share. TheStreet's Jill Malandrino has details from the Nasdaq MarketSite in New York.