Wed, Jul 3, 2013 5:06 PM EDT 1:28
It's been a quiet first half of the year for Apple as far as new products go, but things are going to pick up very quickly come September. Blog 9to5Mac reports that the company is trying to bolster its retail operations throughout the summer because it plans to launch ?an army of new products this fall? Apple's plan to release a budget iPhone is clearly fraught with peril for the company: It needs to make sure that it gets an affordable device out to consumers in emerging markets without sacrificing too much of the profit margins that have made it one of the most profitable companies in world history. Barron's points us to a new research note from?UBS analyst Steve Milunovich, who outlines in detail why making a cheaper iPhone is really a risk for Apple's traditional business model. In particular,?Milunovich thinks that by going "down market," Apple will be well outside its comfort zone as a premium brand. Apple's iOS mobile operating system is winning even more ground in mobile advertising market share, according to mobile ad firm Velti. The firm saw Apple's share grow from 59 percent overall to 64 percent between May 2012 and May 2013, with the iPhone 5 grabbing a lot of those new impressions.