BMW Gives Showrooms an ‘Apple’ Makeover

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BMW Gives Showrooms an ‘Apple’ Makeover

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BMW Gives Showrooms an ‘Apple’ Makeover

by WSJ Live 4:15 mins

At BMW, auto executives and independent dealers are revamping showrooms to appeal to customers accustomed to online shopping and the sleekness of Apple's retail stores. Christina Rogers joins digits. Photo: Kevin Hagen for The Wall Street Journal.

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