After Dumping Zimmer, How Men's Wearhouse Can Avoid a Consumer Backlash

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After Dumping Zimmer, How Men's Wearhouse Can Avoid a Consumer Backlash

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After Dumping Zimmer, How Men's Wearhouse Can Avoid a Consumer Backlash

Daily Ticker 4:29 mins

The abrupt firing of Men’s Wearhouse (MW) founder and chairman George Zimmer shocked shareholders on Wednesday and raised many questions about the company’s future. The 64-year-old Zimmer sold raincoats out of the trunk of his car before opening the first Men’s Wearhouse store in Houston in 1973. He was the public face of the men’s suit purveyor, appearing in company ads and delivering his legendary sign-out “You’re going to like the way you look, I guarantee it,” with his husky, baritone voice.

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