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Facebook moves cautiously on video ads

Wochit 0:50 mins

Facebook has been planning for months to dive into the lucrative market for online video ads. The holdup: CEO Mark Zuckerberg doesn't want to annoy its 1.1 billion members. Twitter is announcing a partnership with Datalogix that should give large consumer brands some answers about whether their ad campaigns actually drove consumers into stores to buy their products. That's something Datalogix is already working on with companies like Facebook. Ameet Ranadive, who leads the revenue product team at Twitter, said that Twitter is employing a similar process as other social networks for tracking those purchases.

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