Ford May Be SYNCing with BlackBerry, Ditching Microsoft

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Ford May Be SYNCing with BlackBerry, Ditching Microsoft

Ford May Be SYNCing with BlackBerry, Ditching Microsoft
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Ford May Be SYNCing with BlackBerry, Ditching Microsoft

by TheStreet.com Videos 1:02 mins

Shares of BlackBerry are rising on Monday on reports that Ford is turning to the beleagured tech company to power its Sync voice-activated system. A partnership would be a significant achievement for BlackBerry, which has been struggling for years. In effect, Ford will be ditching Microsoft, whose voice-activated software has been the basis of Ford's Sync system since it was introduced in 2007. BlackBerry's QNX Software Systems is already featured in Audi and BMW vehicles, but would significantly expand its presence, as Ford has built more than 10 million vehicles worldwide that are equipped with Sync software.

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