Google must rethink mobile ad strategy: Pro

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Google must rethink mobile ad strategy: Pro

Google must rethink mobile ad strategy: Pro
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Google must rethink mobile ad strategy: Pro

by CNBC Videos 3:24 mins

A recent research study questions whether mobile advertising works for businesses. Praveen Kopalle, Tuck School of Business at Dartmouth, and Brad Adgate, Horizon Media, discuss.

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