Gurley: In defense of Uber's surge pricing

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Gurley: In defense of Uber's surge pricing

Gurley: In defense of Uber's surge pricing
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Gurley: In defense of Uber's surge pricing

by CNBC Videos 3:04 mins

Bill Gurley, Benchmark general partner, explains why he supports Uber's new pricing model. Surge pricing is something that has to happen when demand outstrips supply, but it's not something the company wants to happen, says Gurley.

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