Harpoon Brewery Crafts A Seasonal Approach

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Harpoon Brewery Crafts A Seasonal Approach

Harpoon Brewery Crafts A Seasonal Approach
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Harpoon Brewery Crafts A Seasonal Approach

by CNBC Videos 0:51 mins

When Harpoon Brewery released its Winter Warmer in 1988, there were few other seasonal beers on the market. The brewery used the seasonal strategy as a way to test new releases without risking too many resources at a time when the brewery was just get...

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