Honest Tea: Doing business differently

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Honest Tea: Doing business differently

Honest Tea: Doing business differently
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Honest Tea: Doing business differently

by CNBC Videos 2:38 mins

Honest Tea co-founder and CEO Seth Goldman discusses the process to partnering with Coca-Cola. "It is the job of the entrepreneurs to help commercialize these ideas, and take those risks, and then the big companies will invest," he says.

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