Ice bucket phenomenon shifting philanthropy?

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Ice bucket phenomenon shifting philanthropy?

Ice bucket phenomenon shifting philanthropy?
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Ice bucket phenomenon shifting philanthropy?

by CNBC Videos 1:04 mins

The ice bucket challenge has raised more than $22 million over the past three weeks, compared to $1.9 million during the same period last year. CNBC's Robert Frank discusses if this is a one-time gimmick or will change the business model of philanthrop...

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