The IPhone 5s And Apple's Attention To Detail

Now watching

Next video starts in : 7 Play

The IPhone 5s And Apple's Attention To Detail

The IPhone 5s And Apple's Attention To Detail
Replay video
Up next

June jobs report: There's good news in there

Unlock your personal NFL Now stream by signing in to NFL.com

The IPhone 5s And Apple's Attention To Detail

by Wochit 0:42 mins

Apple launched its new flagship smartphone and three short days later, it was safe to call it a smash hit. Apple didn't report the mix but it said it sold 9 million new iPhones through the end of the handsets' premiere weekend. By all accounts, the lion's share was the iPhone 5s. There are many things that make the iPhone so appealing to consumers, not the least of which are the surrounding ecosystem, the software, the user experience and Apple's marketing machine. But it's also something more ? Apple's attention to detail is unrivaled in the consumer electronics industry and its new iPhone 5s is a great reminder of that indisputable fact.

View Comments (0)