Jim Cramer's Investment Theme is Embrace 'The New Frugality'

TheStreet's Jim Cramer says one of the seven themes he outlines in his latest book, 'Get Rich Carefully' is 'embrace the new frugality.' Cramer says that following the recession, 'people just are not spending the way that they used to.' Cramer says investors can take advantage of this thesis by looking at Cedar Fair (FUN) and Six Flags (SIX). In the retail space, Cramer likes TJX Companies (TJX) and he also likes Rite Aid (RAD) because it is switching over to Perrigo's (PRGO) generic drugs.