Lessons Learned From Opening a Wine Store

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Lessons Learned From Opening a Wine Store

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Lessons Learned From Opening a Wine Store

WSJ Live 2:24 mins

Opening a wine store is a gutsy move: margins are thin, the hours are grueling and competition is fierce. WSJ's wine columnist Lettie Teague discusses the allure and perils of the small business wine store. Photo: Joe Fornabaio for The Wall Street Journal

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