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Netflix News Pop: Study: Netflix Not Cannibalizing Traditional TV Viewing

Wochit 1:01 mins

According to a new study, users of streaming services are watching the same amount of programming as non-users. Despite persistent concerns that streaming services like Netflix are leading to cord-cutting, data obtained by TiVo Research and Analytic shows that subscribers are still watching the same amount of TV as people in households without Netflix subscriptions. As the online-streaming video site ramps up more original series, a study by TiVo's research arm finds no significant difference in the amount of TV watched by people who subscribe and those who don't. Are you watching Netflix? Tivo says you're not cutting back on your regular TV habits. Which means you are spending a lot of time watching TV, period.

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