Nielsen to begin measuring mobile viewing

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Nielsen to begin measuring mobile viewing

Nielsen to begin measuring mobile viewing
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Nielsen to begin measuring mobile viewing

by CBSTV Videos 1:23 mins

More and more people are watching TV on their mobile phones and tablets, and Nielsen is taking notice. Starting next year, the company will start counting U.S. television programs watched on those devices. Nielsen measures TV viewership; its ratings are used to set advertising rates.

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