Omnicom Latest News: Merged Publicis-Omnicom May Speak With American Accent

Wochit 0:54 mins

The advertising giant to be formed from the merger of Publicis and Omnicom may resolve any clash between its French and U.S. arms by taking on a more American identity, some industry observers said. The chief executives of Publicis and Omnicom said they had spoken to major clients about their planned merger and did not anticipate major problems with big advertisers defecting to rivals in the transition period. Publicis and Omnicom have announced-merger-plans-to-create-the-world's-biggest-advertising-group,worth $35.1 billion, a tie-up that could put pressure on rivals to do deals to keep pace.

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