Sundance is a Name Corporate Sponsors are Eager to Wear

TheStreet.com Videos 1:49 mins

While filmmakers and movie stars occupy center stage at Sundance, corporate sponsors are eager to associate their brand with a film festival that has become a magnet for young and hip consumers. Some of the top sponsors are Alcoa, HP, Sundance Channel, and Chase. Other sponsors include YouTube, Airbnb, Southwest Airlines, L'Oreal, and more.

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