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Visa picks Nobel Laureates for World Cup ad

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Visa picks Nobel Laureates for World Cup ad

Visa picks Nobel Laureates for World Cup ad
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Visa picks Nobel Laureates for World Cup ad

by CNBC Videos 2:41 mins

Antonio Lucio, Chief Brand Officer at Visa, discusses the firm's decision to feature Nobel Laureates, instead of athletes, in their World Cup campaign.

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