Wearables Will ‘Differentiate Us In The Marketplace’: Under Armour

There's a new wearables game in town, and it's not from a traditional hardware maker like Fitbit (FIT) or Apple (AAPL), but from sportswear maker Under Armour (UA).

Under Armour's Chief Digital Officer Robin Thurston told Investor's Business Daily a bit more about the company's strategy. Here are a few excerpts.

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