Yahoo! Teams up With Yelp on Reviews

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Yahoo! Teams up With Yelp on Reviews

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Yahoo! Teams up With Yelp on Reviews

by TheStreet.com Videos 1:42 mins

Shares of Yelp are moving higher Monday morning on reports Yahoo! will incorporate Yelp reviews into its search results. Yahoo! CEO Marissa Meyer told employees on Friday the review site will partner with Yahoo! in an effort to grab transaction dollars as well as ad revenue from the growing review site, according to the Wall Street Journal. Mayer says the partnership fits with Yahoo's acquisition and strategic partnership strategy. Yelp shares are up over 8% and Yahoo! stock is up 1.5% on the news. TheStreet¿s Debra Borchardt reports from Wall Street.

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