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Rocket Fuel fails to launch, Ralph Lauren stock losing its polo shirt, Hilton getting a good night's sleep

TT 5/9

Here are your TGIF Trending Tickers as measured by your yahoo Finance ticker searches:

Rocket Fuel (FUEL) - The digital advertising solutions company is being hit hard today - down more than 20% - after Goldman Sachs downgraded them to "neutral" from "buy." Goldman says the change comes thanks to a decrease by Rocket Fuel in average customer spending. The company reported mixed results after the bell, beating analyst estimates on the bottom line but missing on the top. Of the eight analysts still providing estimates for Rocket Fuel’s current quarter all have reduced earnings estimates for the period. The current average outlook for the company is for a loss of 22-cents per share on revenues of $90.7 million.


Ralph Lauren (RL) - The luxury retailer is trading more than 5% lower today after a warning store expansion could hurt profit margins through March of next year. They said they plan to spend $400-$500 million on capital projects in the next fiscal year. Ralph Lauren currently does about 54% of its sales through department stores like Macy's but has been trying to grow the footprint of their brick and mortar stores.


Hilton Worldwide (HLT) - The international hotelier surprised investors to the upside this week. First-quarter profits tripled for the world's largest hotel operator, and the company raised its full year profit forecast. Hilton also said it was planning to build new hotels. Shares of Hilton were up as much as 4% this morning.

Those are you Trending Tickers today. We'll see you back here Monday.