Editor's Note: The following post was written by special contributor Brian Sozzi, CEO of Belus Capital Advisors. Keep an eye on Breakout for analysis of Disney earnings tomorrow!
OMG Disney's (DIS) stock has been a monster over the past year, up a cool 24%, no doubt propelled by strong movie releases such as Frozen, hype on future Marvel and Star Wars pictures, and solid theme park financials. Disney has also received a fair amount of attention for its new Magic Band, an all-in-one tech device that allows guests to enter parks, unlock hotel room doors, and order food with a mere wave of the wrist. Take that Apple and your imaginary iBand!
What is Disney about at its very core is fun. So I found three fun things going on at Disney that may surprise you.
Mickey meets caffeine
Starbucks opened on March 10 at Downtown Disney. You can now watch and interact with the barista making your premium cup of coffee, at one of the flashiest Starbucks globally and enjoy it in the Florida sun. There's also one that opened a couple years ago on Main Street in Disneyland's Magic Kingdom.
Oldest cruise ship gets a facelift
The Disney Magic, one of four Disney ships, just received a serious renovation that infused it with technology not found on the other three vessels. In addition to the aforementioned Magic Band being available, the ship was outfitted with a new video game experience zone featuring Marvel.
Theme park wars
Watch out Disney, Comcast and Universal Studios is gunning for your dominance. Following a year in which it brought in some 6 million visitors, Universal Studios Hollywood will be 70% renovated by 2016. Moreover, Universal Studios Orlando is undergoing a $400 million expansion of Harry Potter, which will include two new rides and eight new stores housed in Diagon Alley that opens June of this year.