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Today's Trending Ticker: Mommy deals site Zulily (ZU)


NOTE: Trending tickers is an index compiled exclusively by Yahoo Finance every day. It’s a list of companies whose stocks are seeing the biggest bump in interest as measured by your Yahoo Finance Ticker searches.

Making the list today are software solutions provider Splunk (SPLK) which has been all over the map since reporting earnings last night. Central European Media Enterprises (CETV) is up huge on a deal with Time Warner. Medical device maker Endologix (ELGX), and biopharmecutial company Medivation (MDVN) are also on the list.

An making the cut for the fourth day running is today's Trending Ticker: Zulily (ZU).

The stock is getting hit today but is up more than 60% for the week after crushing estimates in its first earnings report as a public company.

So… what on earth is a Zulily? It’s an on-line “flash sale” retailer targeted primarily to mothers. The company carries a limited amount of inventory which is sells at deep discounts via unannounced sales. It’s about as addictive as crack for parents accustomed to the stunningly high prices for anything related to babies. Zulilly only has 3.2 million customers but that’s up 21% compared to the same time last year.

They better keep up the pace. Zulilly now sports a market cap of about $7 billion.

That's your trending ticker for today. We’ll see you back here Monday.