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Apple’s Siri Has Problems, But It’s Not a Bust

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There is always a lot of hype and speculation around Apple (AAPL), but the frenzy is heightened again this week as the tech giant is set to release quarterly results Tuesday. (See: 'Apple Fever' Hasn't Broken: "There's Lots to Look Forward To," Analyst Says)

In addition to the financials, investors and Apple aficionados alike are debating dates for the future release of the iPhone 5, the new iPad mini and whether Siri, the voice-activated personal assistant feature of the iPhone 4S, is a bust.

Ahead of the numbers, The Daily Ticker's Aaron Task sat down with Adam Lashinsky, author of Inside Apple, and Brian White, Apple analyst at Topeka Capital Markets, to discuss the impact of frustrated Siri users on Apple's bottom line as well as what to expect in the months and years to come without Steve Jobs to lead the way.

Siri: Is It a Bust?

Over the last 15 years, there have been very few Apple products people did not like. Lashinsky and White agree that Siri has problems, but in long run these issues will have little impact - if any - on the company.

"Apple people love their Apple products and they love to complain about the things they don't like about their Apple products," says Lashinsky who is also the senior editor-at-large at Fortune. "If we want to think long-term as analysts or investors, I think it is a mistake to get too into the weeds on something that everybody isn't wildly enthusiastically about."

White believes Siri will be improved in future generations and that there are actually a lot of opportunities for Siri in iPads and Apple TV.

"I think it is going to be a very important part of how we interface with Apple products and how we interface with other electronic products in the future," says White in the accompanying video. "This whole vision of using speech to interface [with] your electronic devices, I think, will only become more prevalent over the next three to five years. I think [Apple] is on to something."

The Future of Apple

Apple has the largest market capitalization of any publicly traded company at $530 billion with the stock is recently trading around $560 a share.

White has set a $1,001 price target for Apple stock and forecasts a $1 trillion market cap for the company. He believes the biggest growth opportunities for Apple are its mobile and PC businesses since the company holds less than a 10 percent market share in both categories. China, Brazil and India also hold huge potential for the company's growth, says White.

Lashinsky, while bullish on Apple, cautions that Apple may not be able to maintain its robust growth going forward.

"Apple went through this incredible 15 years, maybe the greatest 15 years in the run of the modern corporation. I think it is impossible that they would have another 15 years as good as the last with or without Steve Jobs," Lashinsky says.

Is Siri a bust? Will Apple be able to maintain its mega-growth in the future without Steve Jobs? Tell us what you think in the comments below and on Facebook.

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