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Stocks get a boost from Japan; Consumers rein in spending; Starbucks to offer delivery service

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The rally continues on Wall Street this morning with the Dow Jones Industrials (^DJI) touching an intraday high. Investors got a Halloween treat from the Bank of Japan after it surprised markets by expanding its massive stimulus program

Yahoo Finance Editor-in-Chief Aaron Task describes the moves by global central banks as a relay race.

“The Fed did the first three or three and half laps, if you count operation twist, and now they’re looking to hand off the baton to either the central bank of Japan, or maybe god willing the ECB, and also the People’s Bank of China has a lot of fire power at its disposal they could be doing a lot more stimulus there, if they choose to do so.”

“This is a real challenge for the bears because you’re fighting against not just the Fed, but multiple central banks,” Task added.  

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Another batch of stronger-than-expected quarterly results also gave investor sentiment a boost.

GoPro (GPRO) shares are on the go in early trading. The maker of wearable cameras for extreme sports reported earnings and revenue that blew past estimates. Sales rose more than 45% from a year earlier. The company also lifted its sales outlook for the current quarter and said it’s seeing strong demand for its new Hero4 camera.  

Related: GoPro on the go; LinkedIn hiring boost; Starbucks' mixed brew

LinkedIn (LNKD) shares were higher after the professional social-networking site posted stronger-than-expected earnings and revenue.  Sales rose 45% from a year ago as more businesses used its services to hire staff and it expanded in China. However, the company issued a weak outlook for the current quarter.

Starbucks (SBUX) is brewing up mixed brew this morning; shares were lower in early trading.  The biggest coffee retailer reporting quarterly profit in line with estimates but revenue came up short. And Starbucks is warning that sales and profit during the all-important holiday season will be weaker than forecasts. 

Related: Starbucks coming to your front door

The company is also announing that later next year it will offer delivery service, so you can have your spiced latte brought right to your door.  Starbucks has been looking for ways to spice up sluggish sales.

And it is not alone; Wal-Mart (WMT) is also looking at a couple of moves to boost sales as well.  First, Black Friday is coming early at Wal-Mart. The world’s biggest retailer is slashing prices beginning this weekend.  And it's considering going toe-to-toe with Amazon (AMZN) and other internet retailers by matching prices on items purchased online. However, both these moves could cut into the retailer’s already razor-thin margins.

It is no wonder retailers are trying to get more and more creative with their methods.

Consumers didn’t open up their wallets in September as income rose at the slowest rate this year.

The Commerce Department reported spending unexpectedly fell for the first time in eight months. Personal spending declined 0.2% last month from August. Economists were expecting an increase.

Meantime, income edged up a less-than-expected 0.2% in September.