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Ralph Lauren vs. Target: Which Stock Is The Better Buy?

Lawrence Lewitinn
Talking Numbers
Ralph Lauren vs. Target: Which Stock Is The Better Buy?

Ralph Lauren and Target: Two retailers on opposite sides of the consumer spectrum reporting earnings this week. Which has the better chart?

Two retailers serving opposite ends of the consumer spectrum, but both with the same story: up to record highs. Ralph Lauren and Target both report tomorrow. If estimates are correct, things will look pretty rosy for the two of them.

Retail has come a long way since its lows in 2008. In fact, since November of that year, the SPDR S&P Retail (XRT) ETF has nearly quadrupled. Estimates on retail sales from the US Census Bureau also point up. They have retail sales up over 3% for the first four months compared to the same time in 2012.

Ralph Lauren and Target, of course, are different sort of retailers. Ralph Lauren made its reputation on selling a high-end lifestyle and the clothing to match. Target lets you buy a men’s suit while picking up a gallon of milk and Cheetos.

Ralph Lauren’s products aren’t the only things more expensive than Target’s. The price-to-earnings ratios of the two companies are far apart as well. While Ralph Lauren stock trades over 20 times next year’s earnings estimates, Target’s is less, trading at a relative bargain price of around 13.

So which is a good buy?

The charts are pointing to a higher target for one of them, according to Richard Ross, Global Technical Strategist at Auerbach Grayson and Talking Numbers contributor while Abigail Doolittle, Technical Strategist at The Seaport Group, disagrees.

Watch the video above for the debate and how they read the charts.