Should Google execs start Googling “Where did our market share go?” And can search save Facebook’s stock?
Put over a billion people in one place and one of them is bound to know something. That’s what Facebook is betting on with its “Graph Search” feature.
Getting into the search business is nothing new, as Yahoo’s founders can tell you. [Disclosure: Yahoo! Finance is a partner with CNBC with “Talking Numbers”.] However, it’s a hard nut to crack. Microsoft has been trying to get into the market since 1999, most recently with its Bing product, launched in 2009.
Graph search works differently than a standard Google search. Rather than search “Andy Murray” (today’s “hottest” search on Google), Facebook’s search feature allows users to go through the site’s database to find people who may be able to offer some insight. For example, searching “Goldman Sachs employees who like gold” yields 66,271 people, some of whom can be reached on Facebook.
Thus, if one were to use a standard Hollywood pitch formula (“Lone Ranger: It’s like ‘Blazing Saddles’ meets ‘Ishtar’!”), one could say “Facebook Graph Search: It’s like Google meets Yelp!”
So, should Google execs start Googling “Where did our market share go?” And can it save Facebook’s stock?
We ask Talking Numbers contributors Richard Ross, Global Technical Strategist at Auerbach Grayson, and Enis Taner, Global Macro Editor at RiskReversal.com, if Facebook’s search formula return better results for Facebook shareholders.
To hear Ross and Taner analyze what’s next for Facebook, watch the video above.